Resort Group was started by Andy Van Baak, current owner and Chairman of the Board, in 1986. At that time the company had one management contract on the gulf coast of Texas, a 276 unit property on Galveston Island which it still manages today. Relying upon his extensive financial background, Andy was confident he could develop a profitable organization, providing property management services to condominium homeowners and meaningful employment for those in the hospitality industry. In the nearly 30 years since inception, Andy has effectively grown the company, adapting to the inevitable changes in property management along the way. Currently Resort Group manages over 80 homeowners' and commercial property associations with more than 5,000 individual units, over 700 of which are nightly rentals, and the management of a historic hotel. While reflecting on his career, one of Andy's proudest accomplishments is to have established Resort Group as the largest, privately owned, property management firm in Steamboat Springs, Colorado.
Below is a brief timeline with essential milestones in the growth of Resort Group over the years.
|1986||Andy Van Baak begins Resort Group with the management of Casa del Mar in Galveston, TX and hires Resort Group's longest tenured employee, Theresa Elliott|
|1994||Andy purchases the Hotel Bristol in downtown Steamboat Springs and tasks Resort Group with its management|
|1997||Resort Group aquires Mountain Resorts, a Steamboat Springs property management and nightly rental company with over 15 associations and more than 400 rental condominiums|
|2000||Mountain Resorts aquires Big Country Management, a Steamboat Springs property management and nightly rental company with many condominiums and private home management contracts|
|2000||Resort Group hires Dan Dean, future Chief Executive Officer|
|2001||Mountain Resorts secures the management contract of The Ranch at Steamboat, a highly sought after resort property on the shoulder of Steamboat Ski Area|
|2002||Completes construction of building #1 of the Resort Group Campus; Resort Group and Mountain Resorts offices and check-in facility are moved in|
|2004||Resort Group acquires Johnston Shipley Management & contracts from East West Resorts, allowing for the consolidation and rebranding of Storm Meadows operations under Mountain Resorts|
|2004||Resort Group establishes Steamboat Association Management to handle the association management needs of residential type properties with little to no nightly rentals|
|2005||Resort Group acquires Pioneer Ridge Management, a Steamboat Springs property management and nightly rental company with many desirable condominiums and private home management contracts|
|2005||Completes construction of building #2 of the Resort Group campus; Steamboat Association Management offices are moved into the new building|
|2005||Resort Group hires Mark Walker, future President|
|2006||Resort Group acquires Colorado Resort Services and splits management and rental contracts between Mountain Resorts and Pioneer Ridge|
|2008||Resort Group establishes Colorado Commercial Services to address the needs of commercial property management in Steamboat Springs, Colorado|
|2008||Completes construction of building #3, completing the final phase of the Resort Group Campus; Pioneer Ridge moves offices and check-in facility into building #3. In the basement of building #3, Resort Group builds a custom commercial laundry facility capable of handling all the commercial laundry needs of Resort Group companies as well as potential outside clients.|
|2009||Pioneer Ridge and Colorado Commercial Services secure the management contracts of prominent mixed use developments in downtown Steamboat Springs: AlpenGlow Lofts & Townhomes, Olympian, Victoria & Howelsen Place|
|2010||Mountain Resorts secures the management contract of the brand new luxury development Highmark Steamboat|
|2012||Mountain Resorts oversees the $4-5 million dollar exterior renovation and rebranding of the 60 unit Phoenix at Steamboat Condominium complex|
|2015||Mountain Resorts aquires the property management contracts and a majority of night rental contracts for Bronze Tree Condominiums and The West Condominiums.|
|2016||Resort Group acquires Simply Steamboat, a respected local property management company representing upscale properties with highly personalized services.|
Resort Group's history in property management dates back over 30 years. It is truly the central element of our business, and we do it well. Due to our longevity and the wealth of experience from our executive staff, Resort Group is exceptionally qualified to provide property management services. Driven by our core company values of honesty, integrity, and accountability, Resort Group offers a personalized approach to each and every client. We view every property owner as a partner, making their investment our responsibility.
Whether the managed property is a multi-unit dwelling, single family home, or commercial complex, Resort Group staff excels at communication, is proactive and involved, current and knowledgeable. We pride ourselves on being levelheaded and resourceful, as well as personable and articulate. Our job as property manager is a balancing act that requires us to anticipate and handle the logistical issues of each property without losing sight our responsibilities to all the people involved.
All of our property management executives, owner representatives, and owner liaisons are licensed by the state of Colorado as community association managers. We do not take our responsibilities as property managers lightly and as such stay up-to-date and knowledgeable about statutes and regulations regarding property managers and home owners associations.
The heart of any hospitality business is guest service. Resort Group understands this and strives to provide exceptional guest service from the first point of contact to the final good-bye. In order to provide guests with the extraordinary experience they have come to expect from us, we believe the tight integration of our operations departments is essential. From our Vacation Sales Center, front desks, and shuttle service to our housekeeping and maintenance departments, Resort Group prides itself on communication within our organization to provide exemplary service to our visitors.
We know our communities and have called them home for years. This local knowledge as well as the personal relationships we have within our community give our guests a unique advantage, especially when it comes to vacation planning. Beyond finding each guest the perfect place to stay, we also arrange additional vacation components, such as balloon rides, restaurant reservations, lift tickets, and tee times. Our goal is to exceed the expectations of guests so they can create lasting memories of their vacations.
For many vacationers, speaking with a representative is a vital part of the booking process. The Resort Group Vacation Sales center is our full service, centralized reservations call center which operates seven days per week during peak booking seasons. Led by our VP of Guest Services, Dan Clark, and staffed by professional sales associates, our Vacation Sales Center specializes in matching vacationers with rental properties perfect for their needs and rounding out guests' vacation plans with add-ons such as activities, lift tickets, and transportation. Our vacation counselors receive extensive training in the products and services we offer and build rapport with callers before using proven sales techniques to accomplish the sale. Agents utilize sophisticated yield management tools to maximize rental income at peak periods while making sure that appropriate value is offered during lower occupancy time frames. Complete vacation packages are desired by an increasing number of callers. To satisfy our guests and in order to generate incremental lodging bookings we have invested in the infrastructure that enables us to book all aspects of a guest stay including airfare, car rental or ground transfers, lift tickets and a variety of activities. By providing complete vacation packages we alleviate the "hassle" factor for our guests and assist them in creating cherished memories which in turn results in repeat business.
The Resort Group in-house marketing department, a unique department for a property management company, allows our vacation rental and hospitality oriented companies to build distinct brands and leverage extensive distribution channels, as well as swiftly react to changes in market conditions. Headed by Larry Mashaw, VP of Marketing, the marketing department consists of three full time employees; a Director of Communications, a Director of Internet Marketing, and a Visual Content Developer. Our extensive network of websites are all custom designed, developed and managed in-house, as well as ongoing advertising and guest outreach programs, such as email and post card campaigns. We design our own print collateral and media, and manage our own search engine optimization and pay-per-click campaigns. All property photography is handled by this department as well, keeping current images for over 650 different private homes, condominiums and townhouses.s
All of our marketing efforts create brand awareness, generate leads to our Vacation Sales Center, and most importantly close sales through our robust websites which are directly tied to our sophisticated Property Management Reservation Software.
Resort Group takes great pride in being a part of the community. This support is expressed not only dollars and in-kind contributions but also in the countless hours of volunteer work by our employees. Below is just a sample of the organizations and causes that we have supported in the past few years.
Resort Group employees also hold several key positions on many local committees and advisory boards including:
This map displays the volume of property owners in the Steamboat Springs, Colorado area who have trusted Resort Group companies to manage their property. The icons are color coded according to management company. Due to the fluid nature of our long-term rental contracts we have not included those on this map.
Steamboat Association Management
Colorado Commercial Services